Payments giant Visa has issued a statement saying the company has officially launched a global crypto advisory service for financial institutions designed to help them grow their crypto businesses, advise banks on their crypto strategy and execution, and help them build dedicated crypto teams," said Cuy Sheffield, head of crypto at Visa. play a key role in building a bridge between the crypto ecosystem and that every bank should have a crypto strategy." Cuy Sheffield sees a turning point in the financial markets over the past nine months as banks begin to realize that their consumers want to use cryptocurrencies, while at the same time banks are trying to figure out how to better service crypto businesses like exchanges and wallets.