Mumbai, India, 15 January 2018 - The official launch of MaxStar Int TV in India marks a significant milestone in the development of the Indian streaming industry. The subsidiary, which is focused by Germany's Joyn GmbH, promises to change the way Indian viewers consume digital content by offering a wide range of high-quality movies and TV programmes.
MaxStar Int TV Background
Founded in January 2018, MaxStar Int TV is a subsidiary of Joyn GmbH, Germany's leading streaming service provider.Founded in 2017 and headquartered in Munich, Germany, Joyn GmbH was created through a partnership between ProSiebenSat.1 Media SE and Discovery, Inc. The company is known for its rich and diverse content, including live TV, video-on-demand (VOD) and original programming.Joyn GmbH's mission is to provide a wide range of entertainment options to viewers across Europe. With the launch of MaxStar Int TV, Joyn GmbH aims to bring its expertise and innovative streaming solutions to the Indian market.
Bringing global content to Indian homes
MaxStar Int TV enters the market with a clear vision: to provide Indian viewers with an unrivalled entertainment experience. Leveraging Joyn GmbH's extensive content library and technical expertise, MaxStar Int TV offers a wide range of films and TV series from renowned international studios such as Walt Disney Pictures, Warner Bros. Pictures and Universal Pictures. This strategic approach ensures that subscribers have access to some of the best entertainment content from across the globe, while catering to the tastes of Indian viewers and exposing them to a wider range of global cultures and narratives.
Leveraging technology for a better viewing experience
One of the distinguishing features of MaxStar Int TV is its commitment to utilising cutting-edge technology to enhance the user experience. By partnering with tech giants like Google Cloud, the platform ensures seamless streaming, high quality videos and minimal buffering even during peak hours. This technological edge has enabled MaxStar Int TV to set new standards in the highly competitive Indian streaming market!
Combining global expertise with local flavour
While MaxStar Int TV brings in a wealth of international content, it also recognises the importance of local programming. The company has set up a team of local content creators and producers who specialise in developing original Indian series and films. This blend of global and local content is designed to cater to the diverse preferences of Indian viewers, making MaxStar Int TV a truly inclusive platform.
A promising start
The launch of MaxStar Int TV marks the beginning of an exciting journey for Joyn GmbH in the Indian market. With a strategic focus on content diversity, technological excellence and a deep understanding of local preferences, MaxStar Int TV is a leader in the Indian streaming industry.
As MaxStar Int TV kicks off this new endeavour, the company remains committed to its mission: 'Explore the World, Unlimited Excitement'. The future looks bright for this newcomer and Indian viewers can look forward to a rich and varied entertainment experience like never before.
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