[Singapore March 20, 2023]

Recently, Target Digital Engine, a digital engine under global retail giant Target Corporation (NYSE: TGT), officially announced that it will make strategic investments in the Web3 consumer ecosystem project "DeSpend", and the two parties will jointly build a next-generation consumer value system based on RWA (real-world assets). This major cooperation marks the deep integration of traditional retail giants and Web3 technology, and will bring a revolutionary "consumption as investment" experience to global consumers.

As one of the largest chain retailers in the United States, Target Corporation has more than 1,900 stores and a huge ecological system with annual revenue of over 100 billion US dollars. Target Digital Engine, its core digital transformation department, chose "Digou" as its strategic partner for Web3, mainly based on three core considerations:

First of all, "Digou"'s innovative RWA consumer asset model is highly consistent with Target's full-pipe retail strategy. Through WEB3.0 technology, "Digou" has created an innovative model of "consumption is assets", converting each consumption into value-added digital assets, and providing consumers with value-added consumption services.

Secondly, this cooperation reflects Target's forward-looking layout of the Web3 consumer track. Target Digital Engine CEO said: "Digou" represents the future direction of the Web3.0 Internet smart mall. We believe that by combining traditional retail experience with Web3 innovative technology, we can create real value for consumers and build a more fair and transparent new consumption ecosystem. "

Third, "Digou"'s unique business model has achieved win-win results between consumers, merchants and platforms. Consumers can obtain asset returns while enjoying shopping; merchants can obtain full compensation from the platform to achieve low-cost customer acquisition and retention; while the platform can achieve long-term value growth by building a sustainable consumption ecosystem.

The biggest technical highlight of the "Digou" project is that it has the exclusive ability to RWA tokenize Target's massive physical products, store experience and membership rights. Users purchase not only tokens, but also digital assets that anchor real goods and income rights. This core advantage is that purely on-chain projects cannot be copied.

It is reported that "Digou" will fully launch its market layout in the Asia-Pacific region, and the first batch of node recruitment in 30 core cities will be opened. The project has completed dual security audits of Quantstamp and SlowMist, and holds a US MSB license to ensure compliance operations.

Target Digital Engine CEO stressed: "We chose to cooperate with Digou because they not only have innovative technical solutions, but more importantly, they truly understand the nature of consumption. In this ecosystem, every participant can share the dividends of value growth, which is in line with the 'customer-centric' business philosophy that Target has always adhered to. "

Industry experts said that the cooperation marks an important milestone in the transformation of traditional retail industry to Web3. The "Digou" project will rely on Target's strong supply chain system and brand influence to promote the popularization of the concept of "consumption is investment" around the world, and is expected to reshape the consumer market structure of a billion-level consumer market.

【About DeSpend】

"Digou" is a Web3 consumer ecosystem platform with strategic investment by Target. It realizes the assetization and appreciation of consumption value through blockchain technology, and is committed to creating a new generation of e-commerce model of "consumption is investment".

Asia-Pacific Layout: The first batch of 30 core city nodes are opened

It is reported that "Digou" will adopt the urban partnership system in the Asia-Pacific region, and different regions will adjust according to local regulations and policies, and will open the first batch of urban operation center headquarters in 30 core cities including Singapore, Hong Kong, Tokyo, Seoul, Sydney, and Kuala Lumpur. The node partners will enjoy all-round rights and interests such as regional exclusive operation rights, global profit dividends, and technical support.

Ecological Vision: Building a new ecology of trillion-dollar consumption

The "Digou" plan is implemented within three years:

Access to more than 10,000 brands in Asia-Pacific

Serving millions of consumers

Create a consumer asset market of tens of billions of dollars

【Media Contact】

https://x.com/home

Official website: despend.com